Town of Orangeville Launches Innovative New Website
May 6, 2014
Posted by: Alison Hermansen
The Town of Orangeville has launched a new interactive website that incorporates some innovative features designed to meet the needs of the community. The site features a bold new look, incorporating sliding images with linking capability on the home page to highlight promotions, along with easier drop-down navigation menus to present content in a user-friendly manner.
Enhanced features on the Town’s website include:
- A responsive design that makes the site faster and easier to navigate for people visiting the site via mobile devices. The site scales for all devices including desktop, tablet and mobile.
- Accessible website framework and content meets new requirements set out by the Accessibility Directorate of Ontario.
- Promotional Town videos feature six themes – welcome, tourism, community spirit, arts and culture, business and industry; and local voices. The Town worked with CGI Communications Inc. and a local videographer to produce the Community Video Showcase Program which, in turn, has local business sponsors participating in the program. This provides an opportunity for businesses in the community to promote themselves on the Town’s website and expand their outreach. Viewers are able, with the click of a button, to send the video interface to anyone in the world with an email address or a Smartphone. In addition, the Town will be able to track video viewership on the website through SmartTrack technology, providing information on which video was viewed and from what community.
- Arts and cultural mapping has been added to the new website as part of the Cultural Plan project. The interactive cultural mapping will identify and locate various cultural assets within Orangeville and help to entice visitors to the community. The map will provide information about the Town’s festivals and events, cultural businesses, artists and organizations, cultural spaces and facilities, and natural and cultural heritage. The maps show the locations of cultural assets and provide in-depth information, photos, website links and contact details for each.
- Public Facilities & Community Resources lists and maps will be important for residents and visitors. The facility map includes community resources, such as social agencies, government services, and general interest organizations, as well as services of interest to youths and seniors.
- Parks and Recreation scheduling appears on the website and on monitors in the recreation centres so visitors and users will know where events are taking place, which teams are playing in which arenas, etc. The website now powers the facility displays.
- Public event submissions. Community events (that meet specified criteria) can now be posted by members of the public to a community events calendar on the Town’s website.
- An enhanced calendar function categorizes events you may be looking for, such as business workshops, public meetings, etc.
- Online employment applications with auto-generated responses make the application process simple, fast, and responsive.
- Social networking integration – Twitter, Facebook, Google+, and email are now a core part of the Town’s focus on interaction, networking, and information exchange, with social media sharing buttons on every web page.
The home page features news and events, a quick link to recreation program information or registration, bylaws, job opportunities, police, and frequently asked questions. The new site has a listing for e-services, and a quick subscription sign-up for the Town’s e-newsletter.
“The Town’s website is an important tool in providing information and services to our community,” said Mayor Rob Adams. “This new site boasts clearer and fresher content while meeting new communication needs such as overall accessibility and additional functionality. The new website is a virtual facility that focuses on the user experience and includes enhanced search functions for the public’s convenience.”
The robust framework can accommodate a large and growing site, and is flexible to allow for the site to evolve. The website update was phased over two years. From initial design to final implementation, the website was designed by Barking Dog Studios and spearheaded by Communications staff, with input from all municipal departments. Town information is just a click away at www.orangeville.ca.