Canada's New Anti-Spam Legislation - Is Your Organization Ready?
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2014-05-29
When: 29/05/2014
12:00 PM
Where: University Club of Toronto
380 University Ave.
Toronto, Ontario  M5G 1R6
Canada
Presenter: Brian Bowman
Contact: Kyla Fleischauer


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Join us for this 1/2 day workshop commencing at 12:30 on May 29. Registration with light refreshments opens at 11:30.

Does your municipality or organization send commercial electronic messages via email, text or social media such as LinkedIn and Facebook? Trick question… your answer is almost certainly "Yes!"

Canada’s new Anti-Spam Law (“CASL”) is about to fundamentally alter online marketing activities in Canada. It is perhaps the most comprehensive Anti-Spam legislation in the world, which will regulate commercial electronic messages and impose stiff new anti-spyware provisions. It will also amend Canada’s privacy law, PIPEDA, and Competition Act.

Is your organization ready?  View our Speaker Profile.

Learn the following during this 1/2 day interactive workshop:

  • The new law's scope
  • New consent obligations, & related exemptions
  • Anti-spyware provisions
  • Amendments to PIPEDA
  • Amendments to the Competition Act
  • The regulatory enforcement regime (including fines of $10 Million)
  • Penalties and the new private right of action
  • Steps you can take NOW to prepare your organization for its pending implementation

Our speaker will use real-life scenarios to engage participants in a practical and interactive workshop.  You will leave this workshop armed with templates to help your organization:

  • obtain the appropriate form of consent from individuals
  • post language on your website to help combat spam being sent to your 
  • meet the requirements for the disclosure of certain information in your online marketing emails, texts, etc.