News: MISA/ASIM Canada News

Behavioural Insights Playbook from the PSSDC Channel Shifting Working Group

June 29, 2017  
Posted by: Jacqueline O'Hara
Share |

At the PSSDC meeting of February 23rd in Ottawa, the Channel Shifting Working Group presented the Behavioural Insights Playbook that was commissioned by this working group and developed by Deloitte. The Playbook is available on the ICCS public website.

To access the Behavioural Insights Playbook:

·         Visit the ICCS website at:

·         Click on Resources & Tools

·         Click on Playbooks


You can also access the direct link to the Playbook as well.


The Channel Shifting Working Group Co-Chairs, Ron Hinshaw (BC), Chris Laverdure (ISED) and Steve Burnett (ON), are encouraging all members to share this playbook with your colleagues.


If you have any questions related to the Playbook, please contact either Ron, or Chris ( or Steve (