Digital Signage is becoming an increasing popular way to reach a distracted audience, presenting a great deal of information in an efficient and effective way.
You have information to share with residents. Your audience expects to be kept up to date about council decisions, road work and closures, budget information, and property tax information. You want to promote key developments, recreation programs, community events, public meetings, and new initiatives. It can be difficult to reach your audience. Your residents are busy, they have different needs and interests, and they demand choice about how and when they receive information.
Digital Signage is becoming an increasing popular way to reach a distracted audience, presenting a great deal of information in an efficient and effective way. You probably already have a few digital signs operating within your municipality. Perhaps an arena has one or two displays sharing the rink schedule, along with instructions on how to book ice and a price list for the snack bar. A police station may have a few internal communication signs, using the displays to reach officers who don’t spend a lot of time at their desks, reminding them to check their email to learn about a new directive from the chief. A library might be using small digital room signs to confirm the status of their publicly available meeting rooms, while a larger screen near the checkout desk promotes their after school homework club and supports fundraising efforts with eye catching graphics that visually track progress towards a goal.
Looking for a new challenge or position in the municipal sector? The MISA Job Boardis a great resource for searching through current opportunities. As a member of MISA, you can also post your job openings for free. You can access all this information and more by logging into your profile at www.misa-asim.ca .
Don't have a profile yet? Contact your MISA Primary Contact for your municipality, or use the Contact Us page to reach out to your Chapter contact for assistance.
MISA/ASIM Canada 250 Yonge Street, Suite 2201 Toronto, ON M5B 2L7